Bryan Gilbert has joined American Bank as Director of Marketing. Making the announcement was John Wessman, Executive Vice President Consumer Banking and Marketing. In his new position, Gilbert will oversee American Bank’s marketing activities, including all aspects of the bank’s marketing strategy and campaigns, product and service promotions, advertising, market research, and branding.
“Bryan brings 20 years of proven marketing and corporate communications expertise that will be especially valuable to the bank’s strategic plan,” Wessman said. “Our goal is to deepen our relationships with current clients, while offering the same personalized-banking experience to new clients across our geographic footprint. Bryan will be key to helping us develop and execute that vision. I’m honored to have Bryan join my team.”
“I’m humbled to get to work with American Bank’s leadership and talented team,” said Gilbert. “The bank has an established brand and a great story to tell. This is an exciting opportunity.”
About Bryan Gilbert
Gilbert joins American Bank with more than 20 years of Financial Services experience, primarily leading marketing and communications teams. The majority of his career was with Texas Guaranteed Student Loan Corporation, now Trellis Company, where he held the position of Director of Branding and Communications. Most recently, Gilbert was Director of Corporate Communications at Farm Credit Bank of Texas. As a Central Texas resident for nearly 30 years, Gilbert has been active in the community, serving on numerous boards. He holds a Bachelor of Arts degree from Baylor University and an MBA from St. Edward’s University.
About American Bank
American Bank was founded in Corpus Christi, Texas in 1970. It is an independent financial institution with assets totaling over $1.9 billion as of June 31, 2021 and 13 locations in the Texas communities of Austin, San Antonio, Houston, Corpus Christi, Port Aransas, Rockport, Goliad and Victoria. It also operates a network of 19 ATMs. The bank’s strategic plan includes growth in the size and scope of the bank’s operations and geographic footprint; an enhanced, exceptional banking experience for clients; and a position as a leading regional Texas bank. Services include Commercial Banking, with Centers of Excellence specializing in commercial real estate, medical, energy, SBA and technology lending; a full range of Personal and Business Banking services, including business and personal deposit accounts and loans; Wealth Management services including Private Banking, Trust and non-bank investments; a full suite of technology-enabled Treasury Management services; home mortgage and construction-related loans; and a full range of electronic banking services. More information can be found at www.americanbank.com. Member FDIC. Equal Housing Lender.