Why Dealers Should Use Financing as a Marketing Tool

Adjust Payment Terms to Entice Purchases:

Instead of immediately discounting the price, consider offering flexible payment schedules. Present financing options simultaneously with the price to move the sale forward. Show a table of financing options alongside the total price, making it more affordable for purchasers.
 

Prominently Advertise Financing:

Ensure that customers are aware of financing options upfront. Use channels such as email marketing, your website, and social media to communicate these options effectively. Highlight the benefits of the financing program, emphasizing how it can help customers afford their purchases more easily.
 

Know Your Target Market:

Understand your customers’ needs, preferences, and behaviors. Tailor your financing services accordingly. Building trust by offering unique solutions based on your knowledge of financing can enhance customer satisfaction.
 

Mitigate Risks:

Consider using a third-party financing company to manage risk and collect payments over time. Choose a reputable financing partner with favorable rates to avoid any negative impact on your customers.

Providing the best financing price to your customers will help you close more deals and keep them coming back to you for their next equipment purchase. At American Bank Equipment Finance, we tailor our loans to meet your customers' unique situations and needs and fight for the ability to say ‘yes’ to more customers. Contact American Bank Equipment Finance today to learn how we can get you the best funding price to offer to your customers and increase your sales!